Illustration—Technical and Stylistic

Often seen as a separate service, Foundry Zero considers illustration to be our secret weapon in the branding universe. Illustration has moved to the forefront of design as graphic designers are increasingly asked to create unique design elements and iconography. You don’t have to outsource this skill or worse ignore illustration when developing or servicing your brand. Occasionally we even get the opportunity to use illustration as a base for an ID.

Of course, core branding elements are far from the only reason to offer this service to our customers. Several types of peripheral brand needs include creating graphics series for demonstration or product description. Examples can be found in our portfolio, from technical illustration styles to more stylistic iconography and full illustrations.

Illustration can also serve to enhance or demonstrate abstract or complex subjects. This function can elevate your product line, data sheets and whitepapers as well as proposals and presentation by giving it a unique and coherent look. This coherency and professionalism really makes a company stand out from more typical stock photographic demonstrations, product shots or worse the mish-mash of found illustration so commonly used even in some larger company literature and presentations. Like all branding elements, we can also make each piece in a series available in a variety of sizes and file formats.

Clearly there are many uses for a illustration style in the personality of your company. Some uses are: