Production—Full Campaign Versioning and Deployment
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Don’t let all this talk about high level brand marketing and development leave you feeling that services stop when the design process has finished. Foundry Zero knows that extending your brand into various series and media is just as important as the creative. Whether we develop the template from scratch or working with other designer’s files, once we understand the long- and short-term goals of production, it just becomes meeting the deadline. This core service has seen the creation of hundreds of sales sheets, case studies and white papers that required ongoing updates over a period of years, the resizing of banner ads for placement in many portals and websites, as well as developing blister packs for dozens of different items in various product lines. And that is just to name a few. SUPPORTING MEDIAApplication of your branding can be extended over all types of media. But, specific markets and marketing plans do not always require every media type to reach their audience. Foundry Zero, being a small firm, rather than diluting our experience by trying to specialize in all media types, prefer to offer end-to-end service for the areas that we feel meet the most needs—specifically print and the web. We also serve as support to many other media needs by developing the core design elements and brand specific information in formats that are accessible to virtually all types of agencies and design firms. We also offer a consultative approach to assisting specialists in areas of brand implementation. Examples of different types of print projects we execute are:
We have a significant network of printers and color print/display houses that we use to give you competitive quality printing. We are also prepared to work with a client’s preferred printers and develop long-term relationships. Web-based needs are applied to the visual and informational aspect of the process. We build it, cut out the images and leave the final product or “back-end” to those who specialize in this type of delivery. We have found over the years that most medium-to-large companies as well as agencies and marketing firms have in-house resources they prefer to use. But when in-house resources are not available, we have a number of highly professional sources that work with us and function as a transparent part of the process. That way we can concentrate on our specialty. Don’t mistake specialty for inexperience though, we have banked a lot of hours working with seasoned professionals and have developed solutions for many platforms whether open source or proprietary. Examples of such interactive offerings as:
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