YWCA GT CASE STUDY

FEATURED SERVICES

• Sub-Branding Local and Initiative Structures

• Event Development and Deployment

• Corporate and Special Event Websites

• Advertising

• Cooperative Development with a Public Relations Firm

YWCA Greater Triangle was the first non-profit client where Foundry Zero would tackle significant sub-brand development needs and a very large log of ongoing projects. And it would the first of many accounts that we would work in cooperation with Scott Misner of Misner Public Relations.

Initial research on the non-profit's local and national corporate structure and the subsequent strategic development fell on to Misner Public Relations. Foundry Zero then came in, working quickly to refine and co-develop the naming and visual look of the newly established initiative structure. The main local mandate was to take a beautiful but stark and dramatic national brand and weave in a more colorful and friendly public facing sub-brand.

Once the core Brand was completed and distributed, we worked in cooperation with YWCA Greater Triangle staff and initiative leaders to develop ground level programs and events as well as Microsoft Word based template system for significant pieces that could be used for marketing and info sheets. Along the way we were also tasked with their largest public facing projects such as their website and other digital needs, skinning vans and event displays. The resulting materials were used to deploy engaging and coherent messaging into the community, helping the organization raise more than half a million dollars over four years.